Exploring Paia Town, Maui – A Perfect Day in Maui’s North Shore
Tucked along Maui’s North Shore, Paia Town is a colorful, historic beach town with a laid-back, bohemian vibe. Known for its rich plantation-era history, world-famous surf spots, unique boutiques, and vibrant food scene, Paia is a must-visit destination whether you’re heading to the Road to Hana or spending a leisurely day exploring Maui.
No visit to Paia Town is complete without stopping by Choice Health Bar—the perfect spot to grab a nourishing meal, an energizing açaí bowl, or a refreshing tropical drink while soaking in the town’s eclectic charm.
A Brief History of Paia Town
Paia was originally founded as a sugar plantation town in the late 1800s, with Paia Sugar Mill at the heart of its community. As the plantation industry thrived, so did the town, growing into a lively hub for workers from China, Japan, Portugal, the Philippines, and beyond—many of whose cultural influences can still be felt today.
When the sugar industry declined, Paia transformed into a surfer’s paradise and artistic haven, attracting wave chasers, creatives, and wellness seekers from around the world. Today, Paia blends historic charm with a modern, free-spirited energy, making it one of Maui’s most unique and beloved towns.
How to Spend a Perfect Day in Paia
☀️ Morning: Start with a Beach Walk & Smoothie
Begin your day with a morning stroll along Baldwin Beach—a stunning, golden-sand beach just outside town. After soaking up the sunrise, head into Paia for a fresh, organic smoothie at Choice Health Bar.
💚 Top pick: POW Hana Smoothie – A protein-packed blend with organic berries, Maui apple bananas, roasted almond butter, and housemade macadamia nut milk—the perfect way to refuel.
Midday: Explore Paia’s Boutiques & Art Galleries
Paia is known for its one-of-a-kind shops, local art galleries, and surf boutiques. Wander through:
🎨 Maui Hands Gallery – Showcasing artwork from over 300 local artists.
👗 Indigo Paia & Mahina Boutique – Stylish, island-inspired fashion.
🏄♂️ Hi-Tech Surf Sports – If you're looking to rent a board or shop for surf gear, this is the spot!
After shopping, cool off with a refreshing açaí bowl at Choice Health Bar—a must-try when visiting Paia.
💜 Top pick: The O.G. Açaí Bowl – A classic Brazilian-style bowl with organic, unsweetened açaí, Maui apple bananas, and raw Big Island honey.
Afternoon: Visit Ho‘okipa Beach Park & Watch the Surfers
Just a few minutes outside of Paia, Ho‘okipa Beach Park is one of the most famous windsurfing and surfing spots in the world.
Wildlife tip: In the late afternoon, Hawaiian green sea turtles (honu) often rest on the shore—just remember to admire them from a distance!
Why Choice Health Bar is the Perfect Stop in Paia Town
Fresh, Organic & Locally Sourced – Our ingredients are always clean, plant-based, and nutrient-dense.
Quick, Nourishing Meals – Whether you're grabbing a smoothie, an açaí bowl, or a hearty salad, we’ve got options for every craving.
Perfect for Beach Days & Road to Hana Adventures – A great spot to fuel up before or after exploring Maui’s North Shore.
A True Taste of Paia’s Wellness Culture – We embody the healthy, free-spirited energy that makes Paia so special.
📍 Find us in the heart of Paia Town on Maui’s North Shore, and if you're in West Maui, visit our Whalers Village location in Kaʻanapali Beach—plus, Choice Health Bar is coming to Wailea in Spring 2025!
Experience the Magic of Paia – One Healthy Bite at a Time
Whether you’re spending a day shopping, surfing, or soaking up the North Shore vibes, Paia Town is one of Maui’s best hidden gems—and Choice Health Bar is the perfect stop for a refreshing, nourishing meal while you explore.
Visit us in Paia Maui and experience the best açaí bowls, smoothies, and plant-based meals in Maui!
👉 Check out our full menu at choicehealthbar.com